Manheim Uses Artificial Intelligence to Add Personalized Vehicle Suggestions to OVE
While artificial intelligence might seem futuristic, many companies have been using it for years, analyzing search behavior to display personalized, relevant content. The same way Amazon and Netflix serve up personalized suggestions based on past viewing behavior, Manheim uses client bidding and buying behavior to suggest vehicles on OVE, a digital store within the Manheim Marketplace. These personalized vehicle suggestions are driven by M LOGIC(TM), a suite of advanced decisioning products from Manheim that bring the power of Cox Automotive data to the remarketing industry.
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