Browsing Tag
Marketing
45 posts
MoZeus Develops The Future Of Contactless Experiential Technology
MoZeus, a leading provider of data-driven experiential marketing technology, has announced the development of its latest digital activation…
Springbot Acquires Matcha to Power Content for the Omnichannel Retailer
Springbot, a leading marketing automation and attribution platform, announced today its acquisition of Matcha, the first all-in-one blogging…
Digital Yalo and FullStory Partner to Deliver Best-in-Class Digital Experiences
Award-winning, creative agency Digital Yalo announces a new partnership with digital experience analytics platform FullStory. This strategic partnership employs FullStory's powerful digital experience platform to deliver exceptional customer experiences. Through Fullstory's measurement and conversion rate optimization tools, Yalo can help their clients grasp the "why" and the "what" to more effectively craft and implement strategies that improve brand and marketing performance.
BrandMaker Boosts Marketing Integration with CRM and ERP
BrandMaker, a global provider of marketing resource management (MRM) and marketing operations software, today announced an OEM partnership with leading integration platform-as-a-service (iPaaS) provider, Boomi. Under the agreement, BrandMaker will resell Boomi as part of BrandMaker Fusion, which now allows marketing organizations to seamlessly connect their MRM platform to ERP and CRM systems and their entire marketing stack with little or no code effort. The net result is a connected MRM platform that increases data accuracy, reduces administrative burden, and boosts productivity.
Sagepath Joins the Reply Network
Sagepath has been renamed Sagepath Reply following the acquisition by REPLY [MTA, STAR: REY]. Reply has strengthened its presence in the North American market with its investment in Sagepath (www.sagepath.com), a leading U.S.-based marketing and technology company that specializes in Digital Transformation, Ecommerce and Digital Experience.
Grit Mktg Launches As Strategic Marketing Agency
Grit Mktg, a strategic marketing agency based in Atlanta, has announced its launch and is now servicing clients nationwide. Led by senior level marketing executive, Michael Vancza, the agency focuses on strategy, engagement, integrated marketing, experiential, and sponsorships with a heavy focus on analytics to drive outcomes. Through a strong network of partners, Grit Mktg is able to offer capabilities with senior level thinkers and vendors that are the best in the industry.
OneTrust Expands OTT Capabilities to Help Publishers and Advertisers Capture and Communicate Consent and Preferences in OTT Applications
OneTrust today announced expanded over-the-top (OTT) compliance capabilities, enabling publishers and advertisers to capture consent and preferences from within OTT applications and Connected TV (CTV) environments to support compliance with GDPR, CCPA, IAB TCF 2.0 and more.
BrandMaker Named A Representative Vendor In Gartner 2020 Market Guide For Marketing Work Management Platforms
BrandMaker, a global provider of marketing resource management and work management software, has been recognized as a Representative Vendor in the Sophisticated Work Management Category for Marketing in the Gartner Market Guide for Marketing Work Management Platforms. Gartner defines sophisticated MWM platforms as "work management platforms robust in features and functionality for a variety of use cases to support a complex marketing environment and provide insights for executive decisions."
OneTrust Launches IAB TCF 2.0 Same Day Fast Track Implementation Program
OneTrust today announced the IAB TCF 2.0 Same Day Fast Track Implementation Program, enabling publishers and advertisers to create, customize, and publish an IAB-approved consent management platform (CMP) for both web and mobile the same day by leveraging built-in TCF 2.0 product support, step-by-step guides and daily webinars.
Bridging the Gap Wins “Best Construction Podcast of 2020” as Named by Construction Junkie
In record-setting numbers, podcast listeners have voted Bridging the Gap as Best Construction Podcast of 2020 in the sixth annual competition sponsored by Construction Junkie.