Marketing
Equifax Data-Driven Marketing Digital Customer Insights Now Available Through the Eyeota Audience Marketplace
Equifax Data-driven Marketing, the marketing data, analytics and technology solutions capability of Equifax Inc. (NYSE: EFX), today announced a collaborative relationship with audience technology platform Eyeota. This expanded relationship makes Equifax DDM's digital consumer segments now available through the Eyeota Audience Marketplace under the IXI Digital label.
Force Marketing Launches Drive, a New Dynamic Advertising Platform
Force Marketing is proud to announce their latest innovation, DRIVE, powered by Helix. DRIVE is a new automotive advertising tool that brings together audiences, automation, and attribution at every tier level to create an unprecedented outcome through dynamic video, evolving the dealer-to-shopper customer experience.
Ingenico Group Launches Partner Marketing Platform
Ingenico Group (Euronext: FR0000125346 - ING), the global leader in seamless payment, today announced the launch of its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico's partners gain marketplace visibility and drive business growth.
The Digital Track Finalizes Acquisition of Tech Startup Krios
The Digital Track recently announced the completion of its acquisition of Krios, a digital marketing company that uses cryptocurrency technology to fund and manage digital marketing projects.
Matcha Announces Content-Powered Popups to Help Ecommerce Websites Capture More Leads
Matcha, the performance blogging platform for small, direct-to-consumer businesses, today announced content-powered popups to help ecommerce websites convert more blog visitors into leads. The lead conversion feature adds to Matcha's capabilities that allow online businesses to effortlessly publish compelling blog content, distribute articles to the right people, and optimize results with an analytics dashboard.