Ingenico Group Launches Partner Marketing Platform
Ingenico Group, the global leader in seamless payment, today announced the launch of its new partner marketing platform, Marketing EDGE. Designed to provide access to a suite of marketing tools and collateral, Marketing EDGE helps Ingenico’s partners gain marketplace visibility and drive business growth.
“Ingenico values the success of our partners and understands the importance of providing the tools necessary to connect and engage with their audiences,” said Bradford Giles, SVP of marketing and sales enablement, Ingenico Group. “Through Marketing EDGE, partners gain access to a toolkit of marketing resources to expand their reach and effectively communicate with the merchants they serve, regardless of their marketing expertise, resources or budget. We are excited to roll out this initiative and work with our partners as they benefit from this robust platform.”
Participating partners can gain a competitive advantage as well as save time and money by tapping into Marketing EDGE’s content, including syndicated social media posts, supplemental marketing collateral and ready-to-deploy marketing campaigns. No previous marketing training or expertise is required and resources are easy to use as-is without the need for additional resources. Partners can also use the platform to easily track results and manage a full suite of analytics.
“Our goal is to support partners as they grow their business. Marketing EDGE provides world-class marketing assets without the burden or overhead of creating them,” continued Giles. “Ingenico has taken the time to develop thoughtful content that delivers on thought leadership, sales enablement strategies and demand generation assets so partners employing the platform can focus on other aspects of growing their business rather than dedicating time and resources to marketing efforts.”
Developed content is designed to keep contacts engaged and interactive with partner businesses to foster long-term relationship growth and ultimately generate demand. With the added benefit of updated and timely content, partners can rely on Ingenico to help them stay relevant with current market trends. In addition to content deployment, tools can be leveraged for marketing efforts outside of Ingenico initiatives.
The platform is being debuted at the RetailNOW 2019 conference, July 28-31 in San Antonio, Texas. Visit Ingenico at booth 106.
About Ingenico Group
Ingenico Group (Euronext: FR0000125346 – ING) is the global leader in seamless payment, providing smart, trusted and secure solutions to empower commerce across all channels, in-store, online and mobile. With the world’s largest payment acceptance network, we deliver secure payment solutions with a local, national and international scope. We are the trusted world-class partner for financial institutions and retailers, from small merchants to several of the world’s best-known global brands. Our solutions enable merchants to simplify payment and deliver their brand promise. Learn more at www.ingenico.com or twitter.com/Ingenico.