Tricolor Auto Group Launches Conversational Commerce for Hispanic Auto Shoppers, Including WhatsApp Integration, Through LivePerson

LivePerson Automotive, a division of global conversational commerce solutions provider LivePerson, Inc. (NASDAQ: LPSN), announced today that its first WhatsApp implementation for an automotive dealer group has launched, along with web and mobile messaging for the Tricolor Auto Group. Using the LiveEngageĀ® platform, Tricolor will provide end-to-end customer conversations using a variety of messaging channels, making it simple for consumers to connect with the dealership group.

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