Hudson MX Names Sarah Lawson Johnston as Executive Vice President, Managing Director of Agency Partnerships EMEA

Hudson MX, an advertising technology business providing media buying and media accounting solutions globally through a cloud-based SaaS platform, announced today that it has named Sarah Lawson Johnston as Executive Vice President, Managing Director of Agency Partnerships EMEA. An advertising technology pioneer who was with Mediaocean more than two decades, she joins Hudson MX after spending the last three years on the launch team of Covatic, the UK-based creator of the world’s first user-centric mobile pattern of life personalization solution. In addition to her new role with Hudson MX, Lawson Johnston will remain on the Board of Directors at Covatic.

“As the Hudson MX solution is embraced by agencies with operations across the globe, it is absolutely crucial that we have the right people in place to advocate for their needs,” said JT Batson, CEO of Hudson MX. “I had the pleasure of working with Sarah and becoming her friend when we were both with Mediaocean, and knowing how rare it is for her to make a move I’m honored that she’s chosen to join us. I’ve seen first-hand how incredibly talented she is when it comes to brokering alliances, tailoring unique technology solutions, leading geographically diverse teams, and recognizing opportunities for clients. Sarah does the kind of work that inspires immense trust, and that trust will be essential as we collaborate with our new partners to bring the media ecosystem into the 21st century.”

During her 22-year tenure with Mediaocean — where she ultimately served as Managing Director, EuropeLawson Johnston focused on new and existing revenue, oversaw the offices in London, France and Germany, and had full responsibility for the company’s European client relationships and business.

“I’m thrilled to be joining Hudson MX at such an exciting inflection point,” said Sarah Lawson Johnston. “They secured proof of concept through their work in local markets, they’ve established a fully comprehensive platform to replace legacy providers as the system of record, and they’re now breaking ground with the global agencies. The industry has been crying out for alternatives for years and Hudson MX has delivered a solution that far exceeds the original demand. I have great respect for JT Batson and I look forward to working with him and his team to develop the culture of the company and expand its reach.”

A graduate of Newcastle University in the UK, Lawson Johnston resides in Sussex with her husband and three children.

About Hudson MX

Hudson MX provides media buying and media accounting solutions globally through a cloud-based SaaS platform. Founded in 2016 with a mission to bring the technology underpinning the advertising ecosystem into the 21st Century, Hudson MX has created the first modern, connected buying and accounting global solution flexible enough to meet any future needs. The Company is rapidly configuring its core platform, already proven in the local advertising ecosystem, to all media types and users. Its flagship BuyerAssist™ solution has been used to process more than $5 billion of local media buys for 30 leading agencies in all 210 markets, servicing 300 national advertisers. Hudson MX continues to expand its team of 200+ by recruiting the best and brightest for its New York and Atlanta dual headquarters. Learn more about Hudson MX at, LinkedIn and Twitter (@HudsonMXinc).

Media Contact for Hudson MX:

Pete Holmberg

York24 Public Relations

[email protected]


Media Contact

Pete Holmberg, York24 Public Relations, +1 9175017434, [email protected]